Fred Davis III is a U.S. Republican Party media consultant and advertising guru who is best known for creating the Celebrity ad to presidential candidate John McCain and the Demon Sheep ad to the California Senate candidate Carly Fiorina.[1] Davis was described as "the most creative person in the business" by Republican media consultant Mark McKinnon.[2]
In the late 1970's and early 80's Davis was chief partner in Tulsa, Oklahoma advertising agency "Davis & Nauser" (with partner Jeffery Nauser, aka "The Mad Professor"), where his client list included his uncle, then Tulsa mayoral candidate and current U.S. Senator James Inhoffe (R, OK).